Thursday 21 February 2013

Logos

Brand Decks 

Rook & Co. is helping with our brand. Consistency is sometimes good. Here is the initial brand deck that the designers were pushing for.  It's super colorful and a little more sporty than I imaged.


       For me, the main logo is too complicated so I may be opting for something else.  I <3 the supporting icons for the drinks though.   I may be choosing one of the other logos they came up with, like this one...
or this one...
and this one...


Tell me which is your favourite, it might be the one you see on the storefront.

Monday 11 February 2013

Changes and Windows

Changes

It seems like Spadina and College is going through a lot of changes.  There are building permits posted everywhere.  Gentrification is happening fast and most projects will be done by summer 2013.
         Some of the changes that have occurred :
- El Macombo changed new owners and they re-invested in making the place look nicer.
-I think a giant Shoppers is going in the corner.
-There were even protests against a Loblaws building their 20,000 square foot on the second floor last week!
http://www.cbc.ca/news/canada/toronto/story/2013/02/17/toronto-friends-of-kensington-protest.html
-New condos are building built left and right.

I'm just happy that Castle is also going to be a part of all this change too.

Windows
          On another note, someone threw a brick at our storefront.  It totally sucks when stuff like this happens but I think you can always turn a bad situation into an opportunity if you look hard enough.   We took this opportunity to rebuild the store front.  We moved the store front closer to the street.  We also moved the entrance to the other side and installed double doors.  The windows are now twice as thick  and everything looks so much prettier than what it was before.  I feel like the lil indie entrepreur that could.  I just pray that El Macombo doesn't leave their truck of bricks in front of our store again, it's just asking for trouble.

 I will update the before and after pictures later this month.
X






Monday 4 February 2013

Castle Cafe 

The journey to make Castle (Board Game Cafe) possible so far has just been non-stop chaos   I started last summer  and now it's mid February 2013.  Everything was delayed as soon as there was a zoning issue and a license lapse since last winter.  The biggest delay would be that the 6-8 weeks to get a business license ending up taking 3 months and during that time.  The building permits were also on hold.

The good news is that, the final building permits have been approved by the city this week.  We have officially started on the renovations.  Currently, there is nothing there.  There is no washrooms, no plumbing, no flooring, the ceiling is not done and don't even want to talk about electrical.  It"s just going to be one crazy project and I hope that it is worth.

Cafe's Layout.


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