Thursday 21 February 2013

Logos

Brand Decks 

Rook & Co. is helping with our brand. Consistency is sometimes good. Here is the initial brand deck that the designers were pushing for.  It's super colorful and a little more sporty than I imaged.


       For me, the main logo is too complicated so I may be opting for something else.  I <3 the supporting icons for the drinks though.   I may be choosing one of the other logos they came up with, like this one...
or this one...
and this one...


Tell me which is your favourite, it might be the one you see on the storefront.

1 comment:

  1. I am sure you've considered this already, but one thing to keep in mind is the vision of the business and how that can co-relate to branding.

    If the purpose of the cafe is to be a laidback, comfortable atmosphere which also happens to be a spot for gaming, then it rules out some of the branding presented above. On the other token, a few of the decks above convey a more "gourmet cafe" look. Perhaps a look reserved more for a brunch bistro, if that is what you're gunning for.

    Wish you the best of luck!
    Shaun

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